Portfolio
Case Studies
1. ZOHO Corporation
Zoho is a global SaaS company offering CRM and productivity tools. In this sample case study, I focused on improving website visibility and lead generation by implementing technical SEO, keyword-optimized content, and UX improvements. As a result, the project demonstrates a potential increase in organic traffic, higher keyword rankings, and enhanced user engagement, showcasing my skills in digital marketing, SEO, and website optimization.
Company: Zoho Corporation
Industry: SaaS, CRM, Business Productivity
Target Market: SMEs & Enterprises globally (US, Europe, India, Middle East)
Competitors: Salesforce, HubSpot, Microsoft Dynamics, Freshworks
Market Trends:
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Cloud-based SaaS adoption increasing
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AI & analytics integrated into CRM
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Mobile-first tools for remote work
Opportunities:
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Expand global brand awareness
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Target SMEs with affordable pricing
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Leverage AI, analytics, and integration ecosystem
Insights:
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Zoho is strong in all-in-one SaaS solutions
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SEO & content marketing can drive organic leads
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Omnichannel digital marketing can boost global reach
2. Nykaa
Nykaa is one of India’s leading beauty and personal care e-commerce platforms, operating on a hybrid model of marketplace + inventory-led retail. The brand serves millions of customers through its website, mobile app, and offline retail stores.
With increasing competition in the D2C beauty segment, organic search visibility plays a critical role in customer acquisition and retention.
Market Analysis – Nykaa
Market Position
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Strong brand authority in beauty retail
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Hybrid model: Inventory-led + Marketplace
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Expanding offline retail presence
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Large female urban customer base
Competitive Advantages
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First-mover advantage in organized beauty e-commerce
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Strong influencer & content marketing ecosystem
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Wide premium brand partnerships
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Private label portfolio with higher margins
Key Challenges
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Increasing D2C brand competition
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Rising paid advertising costs
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Heavy dependency on seasonal campaigns
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Growing customer acquisition cost (CAC)
Strategic Growth Opportunities
Advanced SEO & Content Expansion
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Build high-intent content clusters around skincare routines, ingredient-based searches, and product comparisons
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Optimize category pages for long-tail transactional keywords
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Strengthen international SEO targeting Middle East & Southeast Asia markets
Conversion Rate Optimization (CRO)
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Improve product recommendation engine
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Introduce AI-powered skin-type personalization
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Simplify checkout for mobile-first users
Private Label Scaling
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Expand Nykaa-owned brands into premium & clean beauty segments
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Use data-driven product development based on search trends
Loyalty & Retention Strategy
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Strengthen membership program with tier-based rewards
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Increase repeat purchase frequency through subscription models
Omnichannel Integration
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Improve integration between offline stores & online experience
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Enable in-store pickup & real-time inventory visibility
Creative Concepts & Poster Designs
Food brand promotional and social media design concepts
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